TreeOperator

Build a Better
Tree Business.

TreeOperator is the free growth publication for tree-service owners who want more jobs, better marketing, and a stronger business. Real strategies, experiments, numbers, and ideas written for operators, not marketers.

Colton, founder of TreeOperator, wearing a suit and tie

I have worked on both sides of the business.

Hey, I'm Colton.

I spent years working in tree service, close to the crews, equipment, customers, and day-to-day realities that shape a tree company.

That work gave me a lasting respect for the trade and the people who build their lives around it. Later, I moved deeper into digital advertising, customer acquisition, and marketing data, and found a second kind of work I genuinely love.

TreeOperator brings those experiences together. I understand the work behind the job, and I understand how marketing has to move from an ad to a phone call, an estimate, booked work, and real revenue.

I do not pretend to have every answer. I want to test ideas, study the numbers, and share what is actually useful with people building tree companies.

Colton
Read my story

The kind of stuff we'll dig into.

View the archive
ISSUE 001
LSAs8 min read

$1,000 in LSA = $20k in Revenue

How a small Springfield, MO tree service turned $800 in LSA spend into $18,000 in revenue, and the simple habits that make the calls convert.

ISSUE 004
Growth Strategies6 min read

Should I Display Pricing on My Website?

Why putting rough prices on your tree-service website helps you prequalify leads, validate your authority, and win calls your competitors miss.

You don't need another marketing guru.

TreeOperator isn't built around selling you something every week. It's built around figuring out what actually works for tree companies.

I'll test ideas and analyze the numbers.

I'll talk to operators and study campaigns.

I'll follow Google, Meta, and AI.

You run the tree company. I'll obsess over growth.

Join the Operators
Tree-service worksite with a pickup and rows of split wood

I want to hear what's working for you, too.

TreeOperator shouldn't be a one-way newsletter. Reply with experiments, questions, screenshots, topic ideas, and what you're struggling with. The best insights may become future issues, anonymously when appropriate.

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We're going to show our work.

When I publish experiments or case studies, you'll see the numbers, what we spent, what happened, what worked, what didn't, and what I'd change next time.

EVIDENCE SLOT / 01

Google LSA report

EVIDENCE SLOT / 02

Call tracking breakdown

EVIDENCE SLOT / 03

Campaign economics

EVIDENCE SLOT / 04

Before / after analysis

Your competition isn't reading this yet.

Let's keep it that way.

Join tree-service owners getting practical growth ideas from TreeOperator.