$1,000 in LSA = $20k in Revenue

Local Service Ads just might be the #1 best return on investment for local service based businesses, and for tree services in particular. Anytime you can go far enough down the marketing funnel that you are only paying for when you talk to someone interested in your services, you are in a pretty competitive but also lucrative medium.

Now, granted, this depends heavily on location, competition, and your overall pricing structure. Not to mention whether your operation can take on more work, or even handle phone calls and bidding jobs more often.

But if you are in the market to grow your tree service, it is one of the best ways to get there. In fact, a client of mine I work with in the Springfield, MO area had a 6 to 8 week stretch where we spent a little over $800, equating to over $18k in revenue for just a 2 person tree service crew.

The simplest way to increase your conversion rate.

One of the most practical ways you can increase your conversion rate of phone calls in this case is by:

1. Answering your phone in the first 3 rings (optimizes favor with Google)
2. Be kind and helpful
3. Actually go bid their job within a week

The faster you can get to the business or home owner to bid for the job, the faster you can close the deal. I know this sounds obvious, but you would be absolutely surprised when I tell you the amount of businesses that do not do these simple things.

If you answer the phone, have some courtesy, get to the job site quick enough, and have a reasonable quote, the odds are you should be closing at LEAST half of your jobs.

Their first blame is usually on the quality of "lead" or the expense on ad spend, but ideally, if you answer the phone, have some courtesy, and get to the job site quick enough, and have a reasonable quote, the odds are you should be closing at LEAST half of your jobs.

You are always going to have people that get your quote and shop their options, that is a part of it. But if someone is calling you, that is as intentful as it gets in regards to paying for marketing.

Google LSAs as of September 2026 are getting more strict on charging for calls, even calls that you maybe did not answer. So it is becoming more and more important to answer that phone.

What I'd watch next.

Track cost per lead against cost per booked job. A cheap lead that never becomes an estimate is more expensive than it looks. Record the source of every serious inquiry, whether the call was answered, whether an estimate was set, and whether the work was booked.

The purpose of measurement is not to build an impressive dashboard. It is to make the next decision less expensive. That might mean shifting budget, answering calls differently, tightening the service area, or following up one more time.

This field note is based on a real campaign. Your market will differ, but the pattern holds.